April 11, 2006:
Motoring Hearts at MINI of Peabody
There is a new MINI campaign, partly advertising and partly goodwill promotion, called Motoring Hearts (the link will throw a pop-up window):
Lets Make A Difference
Motoring is about more than just driving. It’s about chugging life down in great big gulps. And helping others out along the way.
Somewhat reminiscent of Coopers For Caregivers a few years ago.
Part of the new campaign includes a Motoring Hearts booklet, badge and a Motoring Hearts lapel:
Inside the booklet:
The Motoring Hearts badge (double-sided tape on the back to stick to your car or not!):
And the Motoring Hearts lapel pin:
(bigger than actual size!)
MINI of Peabody has decided to tie their upcoming Spring Rally with the Motoring Hearts campaign, and with the Jimmy Fund - here is the announcement from Paul Taylor, General Sales Manager:
At our April 23rd Spring Rally we will collect donations for the Jimmy Fund-Dana-Farber cancer Institute.
The event is free to all that attend, and you are under no obligation to donate. However- Any person who donates $20.00 or more will receive a high quality “MINI Motoring Hearts” Car Badge.
A description of the MINI Motoring Hearts Program is available on line at WWW.MINIMOTORINGHEARTS.COM. On this site, you will also find other ways to donate time or services. This is a very worthwhile and personally rewarding national program that MINI is funding and promoting, and we encourage all to get involved in some way.
In addition;
MINI of Peabody has donated a John Cooper Works Kit to MinisOnTop, all proceeds to go to the Make a Wish Foundation of Massachusetts. Any person purchasing a ticket at our Spring Rally will also receive a Car Badge.
renaultf1 (Kim) (2006/04/12 @ 7:32 am)
I want, I want
I love that the rally is being tied to the Jimmy Fund/Dana Farber (everyone knows someone touched by cancer).
jordan (2006/04/15 @ 6:45 am)
i want one of those! my grandad died of cancer last year!