June 2, 2005:
“MINI style” advertising from Chrysler?
Posted 10:04 pm |
Comments: (0) |
(from TheCarConnection newsletter)
Chrysler seems to be adopting some of the “out there” advertising style that MINI has been using quite successfully, to push its convertibles; for example see Top Down Style:
Summer hair is all about having fun while looking absolutely fabulous. This season’s in-demand look is “big, sexy hair.”
The trouble is, none of the suggestions are very funny – and anyway it will take a lot more than a few web pages to persuade me that the PT Cruiser convertible is not an ugly & bulky thing …
(pic from Chrysler website)
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