June 2, 2005:

“MINI style” advertising from Chrysler?

(from TheCarConnection newsletter)
Chrysler seems to be adopting some of the “out there” advertising style that MINI has been using quite successfully, to push its convertibles; for example see Top Down Style:
Summer hair is all about having fun while looking absolutely fabulous. This season’s in-demand look is “big, sexy hair.”

The trouble is, none of the suggestions are very funny - and anyway it will take a lot more than a few web pages to persuade me that the PT Cruiser convertible is not an ugly & bulky thing …

(pic from Chrysler website)

Compare with: